AZBioPEERS: Maximizing Your Investment in Industry and Medical Conferences

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Date/Time
Date(s) - 22 Apr 2025
8:00 AM - 9:00 AM

Location


Industry and medical conferences are invaluable for life science companies, offering opportunities for networking, collaboration, and staying updated on the latest trends. This webinar will provide early-stage companies with strategies to maximize their investment in these events. Topics will include how to effectively prepare for conferences, identify high-impact events, optimize presence & networking, measure & improve ROI and select the right team representation. Learn how to get the most out of every conference and use it as a tool for company growth.

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Speaker: 

Mary Kay Turner

Mary Kay Turner is a public affairs executive with extensive experience driving results in the pharmaceutical and biotech industries. With expertise spanning multiple therapeutic areas, she excels in strategic communications, stakeholder engagement, and policy development. As a member of the executive team at BrainStorm Cell Therapeutics, Mary Kay built and scaled the company’s public affairs and advocacy function, accelerating clinical trial recruitment and fostering deeper patient engagement within the ALS community. Previously, at Bristol-Myers Squibb, she led national and state advocacy initiatives that drove policy development and market access, supporting successful product launches. Mary Kay is known for delivering measurable results, driving patient access and business growth across healthcare ecosystems.