Lee Gerdes, serial entrepreneur and the inventor of Cereset, passed away peacefully Sunday evening, June 16th 2024, with family by his side. Lee succumbed to complications related to his long-time battle with cancer. Lee dedicated his life to helping others, and he will be greatly missed, but his legacy lives on in Cereset.
“… a means to directly balance seriously overactive brains will enable humanity to evolve beyond the chaos produced from trauma. Nothing in the world is more important for the survival of humanity.” – Lee’s quote from “Global Chorus: 365 Voices on the Future of the Planet”
Lee had a diverse educational background. He used to say, “I have always been a data-pattern and algorithm guy … most of my education has been in math, physics, and computer science, so it comes very naturally to me; I see the patterns.”
Lee’s incredible ability to understand brain patterns was his superpower, and he used it for the greater good. He contributed to numerous research publications and authored the book Limitless You: The Infinite Possibilities of a Balanced Brain.
In the 1990s, Lee led a team that created software to predict consumer choices. The algorithms behind ‘If you like this, you may also like that’ were used by Amazon, SkyMall, and other companies, revolutionizing the way we shop. His groundbreaking work was recognized with the MIT-Sloan Technology Innovator Award for this real-time recommendation technology. So, the next time you shop on Amazon, and it suggests something else you might like to buy, remember the man who made it possible, Lee Gerdes.
Leaving a legacy
Lee did not want a memorial service. Instead, he requested donations be made for a charitable foundation to be established for the purpose of providing Cereset to first responders.
Memorial Donations can made to the The ELG Family Trust and will be transferred to the foundation once is established.
The ELG Family Trust
C/O Cereset
15150 N Hayden Rd, Suite 106
Scottsdale, AZ 85260.